[MD] Progress in art?
ian glendinning
psybertron at gmail.com
Mon Jun 11 11:17:54 PDT 2007
Rats ! well spotted Craig.
Dare I say the number isn't important to the point - no, thought not.
Oh well - I'm sure the 800G's covered more than the logo - it paid for
the Olins name too I guess ... anyway you left off my parenthesis
(from that perspective) ie a (not necessarily very good) business
deal, nothing to do with the header of the thread.
Plenty of people have grandly over-paid for an Ohlins corporate image
deal before - nice work if you can get it. I guess this very expensive
example proves the value in getting it right.
Ian
On 6/11/07, craigerb at comcast.net <craigerb at comcast.net> wrote:
> [ian]
> > 80 grand well spent [for the London 2012 Olympic logo].
>
> Unfortunately, the cost was $800,000.
> Craig
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