[MD] A hopeful note

[Platt Holden]

Hi All, 

Despite the silence from academe regarding the MOQ, and regardless of the 
general decline in American cultural values, from maligned corporations 
comes a note of hope.

According to an article in today's NY Times at:

http://www.nytimes.com/2008/04/06/technology/06unbox.html

business is beginning to tap into the imaginative and aesthetic power of 
the right brain -- recognizing what Pirsig has been preaching for years, 
namely, that left-brain S/O thinking has produced many good things, but 
Quality is what really makes the world go round.

Read this excerpt from the article and see if it doesn't ring your MOQ 
bell:

"When General Motors hired Robert A. Lutz in 2001 to whip its product 
development into shape, he told the New York Times about his new approach. 
'It's more right brain. It's more creative,' he said. 'I see us as being in 
the art business,' he said, 'art, entertainment and mobile sculpture, which 
coincidentally, also happens to provide transportation.'

"When a car company like G.M. is the the art business, every company in any 
other industry is, too."

Yes, my friends. Pursuing the "aesthetic continuum," the heart of the MOQ 
message, is beginning to gain traction. The free market proves its Dynamic 
Quality again! 

The next step if for business leaders to catch up with the metaphysical 
foundation of their new world view.  ZMM and Lila should be required 
reading in MBA programs.  

Regards,
Platt