[MD] Neuroscience

[MarshaV]

Krimel,

I was surprised that there was such thing as neuromarketing, but not 
really surprised that science is a handmaiden to commerce.

I am terribly sad.


Marsha







At 02:25 PM 5/11/2009, you wrote:
>[Marsha]
>Where's the quality?  (This is depressing.)   Anybody know where
>there's an empty cave?
>
>[Krimel]
>Perhaps it would help if you could say what there is about this that you
>find surprising. Is this news to you?
>
>
>Keys to Neuromarketing
>
>1.We're self-centered: Nothing triggers self-centered action like a
>transaction. "People are completely egocentric and all they want is
>something that will create a difference in their lives, eliminate
>pain and possibly bring them more pleasure," Morin says.
>
>2.We crave contrast: "The bottom line is, on any given day, we will
>receive about 10,000 ad messages, and only the ones that are huge
>contrasts will get any attention," he says.
>
>3.We're naturally lazy: Abstract advertising and marketing won't get
>through. Keep it simple, but strong. "Most companies tend to create
>abstract messages and use too many words," Morin says. "Reading is
>much more a function of the 'new brain.' We recommend that, of
>course, companies use a lot of concrete visuals."
>
>4.We like stories: Advertising and marketing with strong beginnings
>and ends create anchor points that we latch onto, so Morin advises
>entrepreneurs to sum up and recap their strongest selling points at
>the end of any promotional material. "The brain has a natural
>tendency to pay attention at the beginning and end of anything," he says.
>
>5.We're visual: Appealing video and graphic presentations can make
>the difference at cash registers where price and reason can't. "We
>process and make decisions visually, without being aware of them,"
>Morin says. "Only later do we rationalize decisions we made."
>
>6.Emotion trumps reason: Give us the right emotion to ride on, and
>we'll buy what you're selling. "When we experience an emotion," he
>says, "it creates a chemical change in our brain, hormones flood our
>brain and change the speeds with which neurons connect, and it's
>through those connections we memorize. We don't remember anything if
>there isn't an emotion attached to that experience.
>
>http://themarketingguy.wordpress.com/2009/04/07/there-is-marketing-and-then-
>there-is-neuromarketing/
>
>
>
>
>Neuromarketing is in its infancy.  What next, putting oxytocin into
>the packaging?
>
>
>
>
>
>
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>
>.
>_____________
>
>Shoot for the moon.  Even if you miss, you'll land among the stars.........
>.
>.
>
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_____________

Shoot for the moon.  Even if you miss, you'll land among the stars.........
.
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