[MD] Neuroscience

[MarshaV]

Will,

The fact that I enjoy my computer is not evidence that "all of this 
commerce and science brings a lot of good".


Marsha





At 09:00 PM 5/11/2009, you wrote:
>Hi Marsha,
>
>I don't think the human condition is sad.  Perhaps your expectations
>are too high.  All of this commerce and science brings a lot of good
>too, you enjoy your computer don't you.  Don't dwell on that which you
>see as bad, there is not enough time.
>
>Cheers,
>Willblake2
>
>On May 11, 2009, at 11:47:44 AM, MarshaV <marshalz at charter.net> wrote:
>
>
>Krimel,
>
>I was surprised that there was such thing as neuromarketing, but not
>really surprised that science is a handmaiden to commerce.
>
>I am terribly sad.
>
>
>Marsha
>
>
>
>
>
>
>
>At 02:25 PM 5/11/2009, you wrote:
> >[Marsha]
> >Where's the quality? (This is depressing.) Anybody know where
> >there's an empty cave?
> >
> >[Krimel]
> >Perhaps it would help if you could say what there is about this that you
> >find surprising. Is this news to you?
> >
> >
> >Keys to Neuromarketing
> >
> >1.We're self-centered: Nothing triggers self-centered action like a
> >transaction. "People are completely egocentric and all they want is
> >something that will create a difference in their lives, eliminate
> >pain and possibly bring them more pleasure," Morin says.
> >
> >2.We crave contrast: "The bottom line is, on any given day, we will
> >receive about 10,000 ad messages, and only the ones that are huge
> >contrasts will get any attention," he says.
> >
> >3.We're naturally lazy: Abstract advertising and marketing won't get
> >through. Keep it simple, but strong. "Most companies tend to create
> >abstract messages and use too many words," Morin says. "Reading is
> >much more a function of the 'new brain.' We recommend that, of
> >course, companies use a lot of concrete visuals."
> >
> >4.We like stories: Advertising and marketing with strong beginnings
> >and ends create anchor points that we latch onto, so Morin advises
> >entrepreneurs to sum up and recap their strongest selling points at
> >the end of any promotional material. "The brain has a natural
> >tendency to pay attention at the beginning and end of anything," he says.
> >
> >5.We're visual: Appealing video and graphic presentations can make
> >the difference at cash registers where price and reason can't. "We
> >process and make decisions visually, without being aware of them,"
> >Morin says. "Only later do we rationalize decisions we made."
> >
> >6.Emotion trumps reason: Give us the right emotion to ride on, and
> >we'll buy what you're selling. "When we experience an emotion," he
> >says, "it creates a chemical change in our brain, hormones flood our
> >brain and change the speeds with which neurons connect, and it's
> >through those connections we memorize. We don't remember anything if
> >there isn't an emotion attached to that experience.
> >
> >http://themarketingguy.wordpress.com/2009/04/07/there-is-marketing-and-then-
> >there-is-neuromarketing/
> >
> >
> >
> >
> >Neuromarketing is in its infancy. What next, putting oxytocin into
> >the packaging?
> >
> >
> >
> >
> >
> >
> >
> >
> >.
> >_____________
> >
> >Shoot for the moon. Even if you miss, you'll land among the stars.........
> >.
> >.
> >
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>.
>_____________
>
>Shoot for the moon. Even if you miss, you'll land among the stars.........
>.
>.
>
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.
_____________

Shoot for the moon.  Even if you miss, you'll land among the stars.........
.
.