[MD] Books about choice

[plattholden at gmail.com]

Because the MOQ is essentially about choosing wisely some of you may 
be interested in books about choice recommended by an academic who 
has studied the subject -- Sheena Iyengar of Columbia University whose 
own book, "The Art of Choosing" has just been published. She 
recommends six books that gave her insights into the subject:

Alice's Adventures in Wonderland

Essays: First Series by Ralph Waldo Emerson

The Mysteries of Agatha Christie.

The Worldly Philosophers by Robert I. Heilbroner

Midnight's Children by Salman Rushdie

Stumbling on Happiness by Daniel Gilbert 

In her own book, Ms. Iyengar says (as reported in the Wall St. Journal) 
that "the followers of fundamentalist religions, which tend to impose more 
rules and restrictions on individual choice and behavior, report being 
happier than members of liberal churches and atheists." That will 
probably surprise more than a few intellectuals. 

The Journal reviewer, Christopher F. Chabris, a psychology professor at 
Union College, summed up his review by observing, "Human choice has 
not yet been corralled by a grand unified theory. Given the complexity of 
the brain and the busy world we live in, it probably never will." 

Never say never, professor. There's a grand unified theory called the 
MOQ that you might break though your immune system. 

Regards,
Platt