[MD] Blink

Case Case at iSpots.com
Wed Nov 1 15:35:00 PST 2006


Here is a little something for everyone interested in the front edge of
experience.

I am a big fan of audiobooks and my selection for the week has been Malcom
Gladwell's Blink. Here is what Gladwell says about his book:

"It's a book about rapid cognition, about the kind of thinking that happens
in a blink of an eye. When you meet someone for the first time, or walk into
a house you are thinking of buying, or read the first few sentences of a
book, your mind takes about two seconds to jump to a series of conclusions.
Well, "Blink" is a book about those two seconds, because I think those
instant conclusions that we reach are really powerful and really important
and, occasionally, really good."

This is a book about the front edge of experience. It shows how frequently
and commonly Dynamic Quality plays a role in our everyday lives. He never
mentions Pirsig and there is no indication of MoQ influence but
never-the-less that's what this book is about. It shows that rather than
being mystical or mysterious DQ is just what we do. His examples range from
art historian's judgments of a fraudulent Greek statue to a military
commander in a $250 million war game who beat the combined US forces in the
Middle East so badly they forced a do over and restricted to tactics he
could use.

Blink is about the importance of preintellectual thinking and how many times
our snap judgments based on it are equal to or better than rationally
conceived and carefully thought out plans. My only regret about this book is
that I didn't pick it up sooner. I check off as essential reading to anyone
interested in the MoQ.





More information about the Moq_Discuss mailing list